Size: 841 x 1189 cm
Year: 2014
Medium: C-Type Print
Project Synopsis Of Apex Predator Darwinian Voodoo.
Apex Predator Darwinian Voodoo is an artwork created by the artists Fantich & Young that assimilates the philosophy and aesthetics of a high end luxury fashion brand. The artwork critiques social hierarchy and aspirational products by satirising and subverting the fashion industries methods of promoting exclusive luxury brands as a code for hierarchal social status.
The artwork as a whole encompassed the Apex Predator Darwinian Voodoo Collection, an installation luxury store and bespoke shop window display. The Installation was complimented by an aspirational branded advertising campaign, a digital flagship store and a deluxe catalogue that was specifically tailored for the discerning client with the taste for power and exclusivity.
