Project Synopsis Of Darwinian Voodoo.
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Darwinian Voodoo is an artwork created by the artists Fantich & Young that assimilates the philosophy and aesthetics of a high end luxury fashion brand. The artwork critiques social hierarchy and aspirational products by satirising and subverting the fashion industries methods of promoting exclusive luxury brands as a code for hierarchal social status.
The artwork as a whole encompassed an installation luxury store and bespoke shop window display. The Installation was complimented by an aspirational branded advertising campaign, a digital flagship store and a deluxe catalogue.